Tag: marketing
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Marketing During the Winter Holidays
December is here, the New Year is rapidly approaching, and holiday marketing is in full swing. This time of year, consumers are flooded with holiday messages, promotions, and sales from every channel. Finding ways to stand out from other brands can be difficult. Consider these trends, strategies, and campaigns when planning your holiday marketing in…
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The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities
Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into the virtual fitting room and step back to view how the jeans fit. You decide…
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Refreshing Edge Podcast Season 2 Is Here!
In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in store for Refreshing Edge, and the unveiling of our newest segment called “Ask Megan and…
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Get a Head Start On Your 2023 Marketing Plan
2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year,…
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Digital Identification For Apple Users Now Accepted at Select Airports
Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the…
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The Increasing Popularity of Micro-Influencers
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact…
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Influencer Marketing
Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow. Thirty-four percent of marketing professionals across the globe indicate that influencer marketing is at the top of their investment list…
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Spam Bots on Instagram
If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams. Spam bots are the most…
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Focus Your Messaging
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. Crafting short messaging, addressing customer needs, and using straightforward language within…
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Advantages of Audio Streaming
The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for. Podcast…