Tag: Brand
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Refreshing Edge Podcast Season 2 Is Here!
In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in store for Refreshing Edge, and the unveiling of our newest segment called “Ask Megan and…
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Focus Your Messaging
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. Crafting short messaging, addressing customer needs, and using straightforward language within…
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success. 1. Your Campaign and Website Pages Are Not Aligning Be sure that when linking…
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Cutting Edge Earned Media Strategies
Although brand and agency PR and earned media efforts have been rocky over the past couple of years, that doesn’t mean that you won’t be able to see a great ROI in 2022 with these trends. Affiliate Marketing You’ll want to make sure you have a solid affiliate marketing strategy for 2022. Because of COVID-19,…
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The Rising Trend (Again) of QR Codes
Chances are within the last couple of years you have seen QR codes (or Quick Response codes) out in the wild while out shopping or eating out at restaurants. While QR codes were once thought of as a gimmick, they have become a trend throughout the pandemic as consumers continue to value contactless forms of…
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We Ranked Top 30 for Digital Marketing Agencies in Portland via DesignRush!
DesignRush has ranked us as a top Digital Marketing Agency in Portland, OR! In our 18th year of business and through the last year of pandemic, we are so grateful to our community for trusting us with all things marketing, web design, and advertising. It is our passion to help businesses thrive! In order to…
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Canva Vs Graphic Designer
Canva, Adobe Illustrator, and Photoshop are each platforms that are used for design work. While Adobe Illustrator and Photoshop are more versatile in content creation and can be used for branding, photography, graphic design, etc, it tends to be Canva that we often see businesses try to use for every design need. Canva is easy…
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6 Simple Tips for Creating Videos for Your Business
Wanting to record videos for your business? We’ve created a list of recommendations to make sure your videos look and sound good for your intended audience. Once you get these down, you will start getting comfortable with recording in no time! 1. Shoot in a quiet place. The last thing you want is your neighbor’s…
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It’s Our Super Bowl Of Podcasting w/ Kyle Chank | Refreshing Edge Episode 31
In this episode, we talk to Megan’s super hot Super Bowl brother, Kyle Chank, about event planning during and post pandemic, economic reopening, and what is was like to plan three Super Bowls (!!!!). Plus, we talk about mindset, workload, and how Kyle won’t spend five dollars on a fan during the middle of summer.…
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Business Lessons From A Pandemic | Gather Round & Graze, A Conversation With Kaley Chank | Refreshing Edge Podcast 30
Everyone needs cheese in their life says, or at least that’s what Kaley from Gather Round & Graze says. We’re inclined to agree! Kaley talks about launching a food service business after being laid off from her event coordination job and outlines how she found success, what has been effective marketing, and how she’s formed…