Category: Marketing
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Marketing Meets AI: Smarter, Faster, and More Personalized
If you’re not using AI in your marketing, are you even marketing? In this episode of The Refreshing Edge Podcast, we’re breaking down how we’re using AI at Edge One Media, the tactics that are actually working (no fluff, just […]
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Marketing In An AI Age
After a hiatus, the Refreshing Edge Podcast returns with an insightful episode on how AI is revolutionizing marketing for small and medium-sized businesses. Discover practical applications of AI in content creation, customer engagement, data analysis, ad optimization, and personalization. Learn […]
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Marketing’s Next Chapter: 2025 Predictions
The marketing landscape is constantly evolving, and the pace of change feels faster than ever. While we’re still navigating the current complexities, it’s crucial to look ahead and prepare for what’s coming. Forget crystal balls – we’re talking data-backed trends […]
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Edge One Media: Tigard’s Premier Marketing Agency Celebrating 20 Years of Excellence
We have been navigating the digital marketing waters now for quite some time and we are proud of the reputation we have built. Edge One Media has become not just a leader in innovation and creativity in local marketing, but […]
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Social Media Is Down, What Do I Do Now?
Hint: Build Your Own Ecosystem. In the past few days, we’ve all felt the pinch as big names like Facebook, Instagram, and LinkedIn went down. For us, it’s been more than a little inconvenient. Suddenly, reaching out to our customers […]
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Marketing During the Winter Holidays
December is here, the New Year is rapidly approaching, and holiday marketing is in full swing. This time of year, consumers are flooded with holiday messages, promotions, and sales from every channel. Finding ways to stand out from other brands […]
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Create Active And Loyal Customers With Experiential Marketing
Post-Pandemic Marketing In 2020, in-person events and experiences were suspended, forcing a transition to virtual interfaces. Throughout the pandemic, brands shifted their marketing efforts to focus more on the digital world. We are seeing an increasing number of brands on […]
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Livestream Shopping: The New Online Shopping Experience
Do you remember watching TV infomercials and shopping channels? The host would address common pain points in their industry, show off the featured products, demonstrate how to use them, and offer limited-time deals to encourage viewers to purchase. They always […]
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Create Seamless Online Shopping Experiences With Social Commerce
Social media is always adapting, changing, and evolving with consumer trends. Over the years, it has shifted from simple text-based posts to increasingly visual content. The user base on social platforms has also changed. With an increasing number of brands […]
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A Closer Look At The Leading Social Media Marketing Strategy: Short Form Video Content
The year is 2013. You and your friends just finished sharing the newest, funniest Vines with each other, watching these 6-second looping videos on repeat. Fast forward to 2020. While Vines are still referenced, the platform itself has been archived. […]