Tag: internet
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Digital Identification For Apple Users Now Accepted at Select Airports
Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the…
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The Increasing Popularity of Micro-Influencers
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact…
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Spam Bots on Instagram
If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams. Spam bots are the most…
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Focus Your Messaging
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. Crafting short messaging, addressing customer needs, and using straightforward language within…
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success. 1. Your Campaign and Website Pages Are Not Aligning Be sure that when linking…
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The Rising Trend (Again) of QR Codes
Chances are within the last couple of years you have seen QR codes (or Quick Response codes) out in the wild while out shopping or eating out at restaurants. While QR codes were once thought of as a gimmick, they have become a trend throughout the pandemic as consumers continue to value contactless forms of…
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Google My Business Customer Service Updates
There can be many common issues that business owners face while utilizing Google My Business. You may have logged in to your Google My Business dashboard, had a question, comment, or concern, and needed to contact customer service on short notice. Over the past year, Google My Business has combined all of their previous contact…
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If You Don’t Market Yourself, Who Will? – LinkedIn Ads
Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? The first step is to know the difference between a business and personal profile. If you…
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Facebook and Instagram Ads- Which platform is best for your business?
Facebook and Instagram may have some overlapping features, but overall users interact with them each uniquely. Determining which platform to use for ads if you don’t have the budget for both could be tricky- but it all comes down to your target audience and end goals. According to Pew Research Center, Instagram is most popular…
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5 Things You Should Do To Spring Clean Your Website
Winter has a way of making people put their heads down to get through the short, cold days to get to Spring. As the days get longer and the sun shines brighter, it gets a little easier to check in and assess the current state of your website. How is the traffic? How are conversions?…