Tag: advertising
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Everything You Need To Know About YouTube Advertising
With 2.56 billion active users worldwide, YouTube is the second largest search engine and the second most popular social media platform. The popularity of this platform lends to its success in marketing strategies. Online video advertising is a great way to reach your audience through what they are choosing to watch and encourage them to…
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The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities
Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into the virtual fitting room and step back to view how the jeans fit. You decide…
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Get a Head Start On Your 2023 Marketing Plan
2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year,…
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The Increasing Popularity of Micro-Influencers
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact…
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Advantages of Audio Streaming
The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for. Podcast…
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success. 1. Your Campaign and Website Pages Are Not Aligning Be sure that when linking…
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If You Don’t Market Yourself, Who Will? – LinkedIn Ads
Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? The first step is to know the difference between a business and personal profile. If you…