Category: Marketing
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your […]
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Cutting Edge Earned Media Strategies
Although brand and agency PR and earned media efforts have been rocky over the past couple of years, that doesn’t mean that you won’t be able to see a great ROI in 2022 with these trends. Affiliate Marketing You’ll want […]
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How To Get Ahead In 2022
Are you stressed about marketing strategies in 2022? We’ve experienced so many changes in the business and marketing climates over the last two years, it’s hard to know what to expect. Here’s how you can get ahead: 1. Marketing Audit […]
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The Rising Trend (Again) of QR Codes
Chances are within the last couple of years you have seen QR codes (or Quick Response codes) out in the wild while out shopping or eating out at restaurants. While QR codes were once thought of as a gimmick, they […]
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Using Demographics to Reach Your Target Audience
Each unique platform you use will have its own unique demographics. There will be overlap, but it’s still essential to understand your demographics so you can tailor your message to have the most impact. There are a wide variety of […]
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Do You Have a Social Media Outage Backup Plan?
So many of us rely on Facebook, Instagram, and WhatsApp to communicate with our clients, customers, friends, family, etc. but as we have seen recently, these social media platforms CAN suffer outages and we should have a backup plan. For […]
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Google My Business Customer Service Updates
There can be many common issues that business owners face while utilizing Google My Business. You may have logged in to your Google My Business dashboard, had a question, comment, or concern, and needed to contact customer service on short […]
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Business Lessons From A Pandemic | Gather Round & Graze, A Conversation With Kaley Chank | Refreshing Edge Podcast 30
Everyone needs cheese in their life says, or at least that’s what Kaley from Gather Round & Graze says. We’re inclined to agree! Kaley talks about launching a food service business after being laid off from her event coordination job […]
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Spring Clean Your Business Marketing – Refreshing Edge Podcast 27
We’re back with a 5 week challenge to spring clean your business’ marketing efforts. Is what you’re doing still working? Is the public information available about you accurate? Where should you be spending your time? Also, we talk about why […]
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Business Systems and Organization with Carolyn Rowe – Refreshing Edge Podcast 25
We are back to talk business! This week, we’re talking with Carolyn Rowe from The Move Makers about her experience building a business, creating systems, and how she handled downtime during the pandemic. We also discuss her business growth, branding, and why […]