Category: Branding
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Get a Head Start On Your 2023 Marketing Plan
2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. […]
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The Increasing Popularity of Micro-Influencers
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming […]
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Spam Bots on Instagram
If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be […]
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Focus Your Messaging
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to […]
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your […]
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Business Systems and Organization with Carolyn Rowe – Refreshing Edge Podcast 25
We are back to talk business! This week, we’re talking with Carolyn Rowe from The Move Makers about her experience building a business, creating systems, and how she handled downtime during the pandemic. We also discuss her business growth, branding, and why […]
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Marketing, Websites, and Your Brand
Why You Should Use All Three to Power Your Business and Make It Grow. Do you have a favorite “go-to” restaurant? Or are you loyal to one clothing company over another? If yes, then why? Was the website easy to […]
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Building Your Brand In A Global Crisis | Refreshing Edge Podcast Episode 11
In this episode from our home studio, we talk about Building Your Brand in A Global Crisis, the importance of relationships, and some practical tactics to increase your visibility in a time when all eyes are on the internet. Plus […]
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Give Your Brand A Refreshing Edge – Refreshing Edge Podcast Episode 4
In this totally NEW and completely AMAZING podcast, we talk about what it means to brand your business, what we wish people knew about branding, and how Megan once slapped Nicholas in the face OVER and OVER again. P.S. We’ve […]
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Is Your Brand Prepared for Growth in 2020?
Our team has focused heavily on assessing the Marketing Climate for 2020. There are some changes coming to Marketing in general with an emphasis on Social Media and paid Ads on Social Channels which will shake up where we recommend […]