Tag: digital marketing
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Create Active And Loyal Customers With Experiential Marketing
Post-Pandemic Marketing In 2020, in-person events and experiences were suspended, forcing a transition to virtual interfaces. Throughout the pandemic, brands shifted their marketing efforts to focus more on the digital world. We are seeing an increasing number of brands on TikTok, Instagram, Twitter, and other social platforms. This boom in the digital world means that…
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Create Seamless Online Shopping Experiences With Social Commerce
Social media is always adapting, changing, and evolving with consumer trends. Over the years, it has shifted from simple text-based posts to increasingly visual content. The user base on social platforms has also changed. With an increasing number of brands adding it to their strategy, social networking has moved from communicating with friends and family…
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A Closer Look At The Leading Social Media Marketing Strategy: Short Form Video Content
The year is 2013. You and your friends just finished sharing the newest, funniest Vines with each other, watching these 6-second looping videos on repeat. Fast forward to 2020. While Vines are still referenced, the platform itself has been archived. TikTok is emerging as the leader in social media, causing other platforms to shift their…
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E-Commerce vs. Online Marketplaces: Which is Better for Your Business?
In light of the Etsy strike, it’s important to discuss diversifying your sales and why having both an Etsy shop and an e-commerce website – as well as selling through social media marketplaces – is beneficial. Similar to having a marketing strategy outside of social media, you need to have multiple sales strategies for your…