Category: Blog
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How Web Design Impacts Content Marketing: Crafting a Seamless User Experience
In digital marketing, the synergy between web design and content marketing plays a pivotal role in capturing and retaining audience attention. While content marketing focuses on delivering valuable and relevant content to attract and engage a target audience, web design serves as the vehicle through which this content is presented. When these two elements are…
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Unveiling the Power of Google Analytics 4: Essential Insights for Small Business Owners
A Paradigm Shift in Data Analytics In the dynamic realm of digital landscapes, data assumes a pivotal role in steering business triumph. As the online sphere undergoes continuous evolution, enterprises must adapt their analytical tools to cater to the evolving needs of both users and marketers. Introducing Google Analytics 4 (GA4), the next-generation analytics solution…
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The AI Episode
In this episode of The Refreshing Edge Podcast, we have the pleasure of welcoming our social strategist Erica to the show. Erica discusses the emergence of AI and its impact on the workforce, sharing insights on how it will change the way we work and what new forms of work are likely to emerge. Erica…
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The Top Web Design Trends of 2023 – Refreshing Edge Podcast
In this episode of the Refreshing Edge Podcast, we’re joined by Jake Olsen, Lead Designer at Edge One Media, to discuss how calls-to-action, interactive elements, micro interactions, and video are changing the way websites are built. Jake is a renowned web designer and developer with over a decade of experience in creating innovative and engaging…
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Marketing in February: Strategies For Success
February is a month of love and new beginnings, and it’s also a great time to re-evaluate your marketing strategies and make some changes. The start of a new year is always an excellent opportunity to set new goals and focus on growth, and this is especially true for your marketing efforts. Here are some…
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Create Active And Loyal Customers With Experiential Marketing
Post-Pandemic Marketing In 2020, in-person events and experiences were suspended, forcing a transition to virtual interfaces. Throughout the pandemic, brands shifted their marketing efforts to focus more on the digital world. We are seeing an increasing number of brands on TikTok, Instagram, Twitter, and other social platforms. This boom in the digital world means that…
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Using Mobile Optimization To Improve Your Website
What Is Mobile Optimization? Alice is looking for an auto shop to repair her car. A friend recommends a great local business, so Alice pulls out her phone and Googles the company. She clicks on its website to learn more about its services, rates, and locations. The page takes a few seconds to load, and…
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The Power Of Influence – Refreshing Edge Podcast
We’re back with another podcast on the power of influence. What does influence look like in your life? What can we learn from online influencers? How can we be influential in our own spheres? Plus Nicholas talks about how he loves attention and Megan talks about how she is Tigard Famous! All that and more…
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3 Simple Ways To Improve Your Email Marketing
Email marketing is a popular marketing tool, and for good reason! It forces your audience to take direct action by either reading, deleting, or archiving your email. When used correctly, email marketing builds relationships with your audience while driving traffic to your sites, whether it’s your blog, social media, or e-commerce site. Regardless of why you…
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Get a Head Start On Your 2023 Marketing Plan
2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year,…