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Focus Your Messaging
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. Crafting short messaging, addressing customer needs, and using straightforward language within…
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Advantages of Audio Streaming
The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for. Podcast…
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E-Commerce vs. Online Marketplaces: Which is Better for Your Business?
In light of the Etsy strike, it’s important to discuss diversifying your sales and why having both an Etsy shop and an e-commerce website – as well as selling through social media marketplaces – is beneficial. Similar to having a marketing strategy outside of social media, you need to have multiple sales strategies for your…
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The Latest Updates on Instagram: New Feed Options, Reels Remix, and More
Instagram has been rolling out a lot of new updates and features over the past month. Two of our favorites are the new feed options and the Reels Remix. Feed Options Instagram has introduced two new chronological feed options – Following and Favorites – allowing you to choose how you want to view your feed.…
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success. 1. Your Campaign and Website Pages Are Not Aligning Be sure that when linking…
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Cutting Edge Earned Media Strategies
Although brand and agency PR and earned media efforts have been rocky over the past couple of years, that doesn’t mean that you won’t be able to see a great ROI in 2022 with these trends. Affiliate Marketing You’ll want to make sure you have a solid affiliate marketing strategy for 2022. Because of COVID-19,…
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3 Tips to Improve Your Website
Here are 3 simple tips to help improve your website: 1️. Why should I buy from you? (WSIBFU) Users should know what you do without scrolling. Users tend to stay on a webpage for 10-20 seconds – sometimes even shorter! This makes it all the more important to have an efficient WSIBFU answered as soon…
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Is Your Website Slow To Load?
Are your websites slow to load? You may need to clear your cookies and cache! When you use a web browser, websites save your browsing data as cookies. These cookies are stored in a cache, allowing your browser to remember parts of websites to help them load faster the next time you visit. However, these…
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Have You Tried Restarting Your Device?
Why does tech support always ask: “Did you try turning it off and back on?” When we go long periods without rebooting, our devices can slow down and run into various issues. We tend to think something is wrong with our internet, a website, lack of software updates… But really the issue is that our…
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How To Get Ahead In 2022
Are you stressed about marketing strategies in 2022? We’ve experienced so many changes in the business and marketing climates over the last two years, it’s hard to know what to expect. Here’s how you can get ahead: 1. Marketing Audit Start by taking a look at everything from the last year and writing down what…