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3 Simple Ways To Improve Your Email Marketing
Email marketing is a popular marketing tool, and for good reason! It forces your audience to take direct action by either reading, deleting, or archiving your email. When used correctly, email marketing builds relationships with your audience while driving traffic to your sites, whether it’s your blog, social media, or e-commerce site. Regardless of why you…
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A Closer Look At The Leading Social Media Marketing Strategy: Short Form Video Content
The year is 2013. You and your friends just finished sharing the newest, funniest Vines with each other, watching these 6-second looping videos on repeat. Fast forward to 2020. While Vines are still referenced, the platform itself has been archived. TikTok is emerging as the leader in social media, causing other platforms to shift their…
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The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities
Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into the virtual fitting room and step back to view how the jeans fit. You decide…
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Refreshing Edge Podcast Season 2 Is Here!
In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in store for Refreshing Edge, and the unveiling of our newest segment called “Ask Megan and…
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Get a Head Start On Your 2023 Marketing Plan
2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year,…
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Digital Identification For Apple Users Now Accepted at Select Airports
Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the…
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The Increasing Popularity of Micro-Influencers
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact…
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Best Website Designers In Portland, Oregon Since 2003
If you allow us to be bold for a moment, we first started this business in 2003 when designing websites often meant marking up html files in a text editor (or worse, Dreamweaver) and linking your own external stylesheet. Tableless web design was a new concept and a little framework named WordPress was just being…
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Influencer Marketing
Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow. Thirty-four percent of marketing professionals across the globe indicate that influencer marketing is at the top of their investment list…
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Spam Bots on Instagram
If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams. Spam bots are the most…