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Social Media Is Down, What Do I Do Now?
Hint: Build Your Own Ecosystem. In the past few days, we’ve all felt the pinch as big names like Facebook, Instagram, and LinkedIn went down. For us, it’s been more than a little inconvenient. Suddenly, reaching out to our customers or followers became a guessing game. This whole situation has thrown a spotlight on a…
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How Web Design Impacts Content Marketing: Crafting a Seamless User Experience
In digital marketing, the synergy between web design and content marketing plays a pivotal role in capturing and retaining audience attention. While content marketing focuses on delivering valuable and relevant content to attract and engage a target audience, web design serves as the vehicle through which this content is presented. When these two elements are…
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Unveiling the Power of Google Analytics 4: Essential Insights for Small Business Owners
A Paradigm Shift in Data Analytics In the dynamic realm of digital landscapes, data assumes a pivotal role in steering business triumph. As the online sphere undergoes continuous evolution, enterprises must adapt their analytical tools to cater to the evolving needs of both users and marketers. Introducing Google Analytics 4 (GA4), the next-generation analytics solution…
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The AI Episode
In this episode of The Refreshing Edge Podcast, we have the pleasure of welcoming our social strategist Erica to the show. Erica discusses the emergence of AI and its impact on the workforce, sharing insights on how it will change the way we work and what new forms of work are likely to emerge. Erica…
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The Top Web Design Trends of 2023 – Refreshing Edge Podcast
In this episode of the Refreshing Edge Podcast, we’re joined by Jake Olsen, Lead Designer at Edge One Media, to discuss how calls-to-action, interactive elements, micro interactions, and video are changing the way websites are built. Jake is a renowned web designer and developer with over a decade of experience in creating innovative and engaging…
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Marketing in February: Strategies For Success
February is a month of love and new beginnings, and it’s also a great time to re-evaluate your marketing strategies and make some changes. The start of a new year is always an excellent opportunity to set new goals and focus on growth, and this is especially true for your marketing efforts. Here are some…
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Marketing During the Winter Holidays
December is here, the New Year is rapidly approaching, and holiday marketing is in full swing. This time of year, consumers are flooded with holiday messages, promotions, and sales from every channel. Finding ways to stand out from other brands can be difficult. Consider these trends, strategies, and campaigns when planning your holiday marketing in…
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Create Active And Loyal Customers With Experiential Marketing
Post-Pandemic Marketing In 2020, in-person events and experiences were suspended, forcing a transition to virtual interfaces. Throughout the pandemic, brands shifted their marketing efforts to focus more on the digital world. We are seeing an increasing number of brands on TikTok, Instagram, Twitter, and other social platforms. This boom in the digital world means that…
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Using Mobile Optimization To Improve Your Website
What Is Mobile Optimization? Alice is looking for an auto shop to repair her car. A friend recommends a great local business, so Alice pulls out her phone and Googles the company. She clicks on its website to learn more about its services, rates, and locations. The page takes a few seconds to load, and…
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Livestream Shopping: The New Online Shopping Experience
Do you remember watching TV infomercials and shopping channels? The host would address common pain points in their industry, show off the featured products, demonstrate how to use them, and offer limited-time deals to encourage viewers to purchase. They always created a sense of urgency with phrases such as “not sold in stores,” “limited TV…
