Blog

  • 3 Simple Ways To Improve Your Email Marketing

    3 Simple Ways To Improve Your Email Marketing

    Email marketing is a popular marketing tool, and for good reason! It forces your audience to take direct action by either reading, deleting, or archiving your email. When used correctly, email marketing builds relationships with your audience while driving traffic to […]

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  • A Closer Look At The Leading Social Media Marketing Strategy: Short Form Video Content

    A Closer Look At The Leading Social Media Marketing Strategy: Short Form Video Content

    The year is 2013. You and your friends just finished sharing the newest, funniest Vines with each other, watching these 6-second looping videos on repeat. Fast forward to 2020. While Vines are still referenced, the platform itself has been archived. […]

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  • The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities

    The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities

    Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into […]

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  • Refreshing Edge Podcast Season 2 Is Here!

    Refreshing Edge Podcast Season 2 Is Here!

    In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in […]

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  • Get a Head Start On Your 2023 Marketing Plan

    Get a Head Start On Your 2023 Marketing Plan

    2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. […]

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  • Digital Identification For Apple Users Now Accepted at Select Airports

    Digital Identification For Apple Users Now Accepted at Select Airports

    Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around […]

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  • The Increasing Popularity of Micro-Influencers

    The Increasing Popularity of Micro-Influencers

    Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming […]

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  • Best Website Designers In Portland, Oregon Since 2003

    Best Website Designers In Portland, Oregon Since 2003

    If you allow us to be bold for a moment, we first started this business in 2003 when designing websites often meant marking up html files in a text editor (or worse, Dreamweaver) and linking your own external stylesheet. Tableless […]

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  • Influencer Marketing

    Influencer Marketing

    Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow. Thirty-four percent of marketing professionals […]

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  • Spam Bots on Instagram  

    Spam Bots on Instagram  

    If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be […]

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