-
The AI Episode
In this episode of The Refreshing Edge Podcast, we have the pleasure of welcoming our social strategist Erica to the show. Erica discusses the emergence of AI and its impact on the workforce, sharing insights on how it will change the way we work and what new forms of work are likely to emerge. Erica…
-
The Top Web Design Trends of 2023 – Refreshing Edge Podcast
In this episode of the Refreshing Edge Podcast, we’re joined by Jake Olsen, Lead Designer at Edge One Media, to discuss how calls-to-action, interactive elements, micro interactions, and video are changing the way websites are built. Jake is a renowned web designer and developer with over a decade of experience in creating innovative and engaging…
-
Marketing in February: Strategies For Success
February is a month of love and new beginnings, and it’s also a great time to re-evaluate your marketing strategies and make some changes. The start of a new year is always an excellent opportunity to set new goals and focus on growth, and this is especially true for your marketing efforts. Here are some…
-
Marketing During the Winter Holidays
December is here, the New Year is rapidly approaching, and holiday marketing is in full swing. This time of year, consumers are flooded with holiday messages, promotions, and sales from every channel. Finding ways to stand out from other brands can be difficult. Consider these trends, strategies, and campaigns when planning your holiday marketing in…
-
Create Active And Loyal Customers With Experiential Marketing
Post-Pandemic Marketing In 2020, in-person events and experiences were suspended, forcing a transition to virtual interfaces. Throughout the pandemic, brands shifted their marketing efforts to focus more on the digital world. We are seeing an increasing number of brands on TikTok, Instagram, Twitter, and other social platforms. This boom in the digital world means that…
-
Using Mobile Optimization To Improve Your Website
What Is Mobile Optimization? Alice is looking for an auto shop to repair her car. A friend recommends a great local business, so Alice pulls out her phone and Googles the company. She clicks on its website to learn more about its services, rates, and locations. The page takes a few seconds to load, and…
-
Livestream Shopping: The New Online Shopping Experience
Do you remember watching TV infomercials and shopping channels? The host would address common pain points in their industry, show off the featured products, demonstrate how to use them, and offer limited-time deals to encourage viewers to purchase. They always created a sense of urgency with phrases such as “not sold in stores,” “limited TV…
-
Create Seamless Online Shopping Experiences With Social Commerce
Social media is always adapting, changing, and evolving with consumer trends. Over the years, it has shifted from simple text-based posts to increasingly visual content. The user base on social platforms has also changed. With an increasing number of brands adding it to their strategy, social networking has moved from communicating with friends and family…
-
Everything You Need To Know About YouTube Advertising
With 2.56 billion active users worldwide, YouTube is the second largest search engine and the second most popular social media platform. The popularity of this platform lends to its success in marketing strategies. Online video advertising is a great way to reach your audience through what they are choosing to watch and encourage them to…
-
The Power Of Influence – Refreshing Edge Podcast
We’re back with another podcast on the power of influence. What does influence look like in your life? What can we learn from online influencers? How can we be influential in our own spheres? Plus Nicholas talks about how he loves attention and Megan talks about how she is Tigard Famous! All that and more…