
Hartpence Law
Project Overview
Hartpence Law initially partnered with us to refresh their brand identity through a logo redesign that better reflected the professionalism, trust, and modern approach of the firm. As the project evolved, the opportunity expanded into a full website redesign to create a more cohesive and elevated digital presence. The updated website was designed to align with the new visual identity while improving navigation, clarifying service information, and creating a more approachable experience for current and prospective clients. Together, the refreshed brand and website created a stronger foundation for growth and helped better communicate who Hartpence Law is and how they serve their community. As highlighted in our case study, the redesign also contributed to increased client inquiries, reinforcing the impact of aligning brand identity with a more intentional digital experience.

Industry
Legal Counsel
Deliverables
Web Design & Development
Links

Brand Identity Overview
To better reflect the firm’s confident, client-centered approach while creating a more elevated and recognizable presence. Refining the “H” monogram, the updated logo moves away from traditional legal aesthetics in favor of a stronger, more modern mark built with structured geometry, straight edges, and a closed shield form to represent protection, trust, and resilience. A palette of green, charcoal, and silver introduces balance between approachability and professionalism, while the use of Canela typography adds a sense of sophistication and confidence. Together, these elements create a distinctive identity system that reinforces Hartpence Law’s commitment to guiding clients through difficult moments with clarity, strength, and care.
Color
#015938
R1 G89 B56

Web Design
For the redesign, the Hartpence Law website was reimagined to reflect the firm’s updated identity while creating a more refined and approachable experience for prospective clients. Guided by the new visual system and elevated brand direction, the website emphasizes clarity, trust, and ease of navigation across practice areas and firm information. Intentional content structure, stronger visual hierarchy, and a more confident digital presence work together to simplify the user journey and better communicate Hartpence Law’s commitment to personalized legal representation and client support.
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