650% Increase in Website Inquiries • 21% More Website Traffic • 24% More Users • 15 New Client Inquiries
When Hartpence Law partnered with Edge One Media, the firm was ready for more than a website update.
The goal was to create a stronger brand presence, modernize the firm’s digital experience, improve search visibility, and generate more opportunities for prospective clients to connect with the firm.
Through a comprehensive rebrand, a complete website redesign, and an ongoing SEO strategy, Hartpence Law transformed its online presence into a modern, authoritative platform built to attract and convert potential clients.
The results speak for themselves.
Results at a Glance
650%
Increase in Website Inquiries
21%
Increase in Website Traffic
24%
Increase in Total Users
15
Website Inquiries in One Month
The Challenge
Hartpence Law had built a strong reputation through exceptional client service and legal expertise, but its brand and website no longer reflected the quality of the firm or supported its long-term growth goals.
The firm needed:
- A stronger and more modern brand identity
- A professional website that matched its reputation
- Improved user experience across desktop and mobile devices
- Better visibility in search results
- More opportunities to convert visitors into consultations
- A stronger foundation for future marketing efforts
The Solution
Brand Refresh & Repositioning
Edge One Media worked with Hartpence Law to modernize the firm’s visual identity and digital presentation.
The updated brand better communicates professionalism, trust, authority, and confidence—critical attributes for prospective personal injury clients seeking legal representation.
- Refined brand identity
- Modernized visual direction
- Improved consistency across digital channels
- Stronger positioning in a competitive legal market
Website Redesign
With the new brand established, Edge One Media designed and developed a completely redesigned website focused on credibility, usability, and lead generation.
- Modern mobile-responsive design
- Improved site architecture and navigation
- Enhanced attorney and practice area presentation
- Stronger calls-to-action
- Better user experience across all devices
- Conversion-focused page layouts
SEO & Content Marketing
Following the launch, ongoing SEO efforts focused on increasing visibility for high-intent personal injury searches.
- Technical SEO improvements
- Content optimization
- Strategic legal content creation
- Local search optimization
- Authority-building educational resources
- Ongoing performance analysis and refinement
The Results
Website Performance Growth
The redesigned website and ongoing SEO efforts produced measurable gains across every major traffic metric.
| Metric | Previous Period | Current Period | Growth |
|---|---|---|---|
| Website Sessions | 1,572 | 1,907 | +21.3% |
| New Users | 1,365 | 1,650 | +20.9% |
| Total Users | 1,361 | 1,683 | +23.7% |
| Page Views | 2,069 | 2,332 | +12.7% |
Search Visibility Growth
Organic search remained the primary driver of qualified traffic.
| Channel | Previous Period | Current Period | Growth |
|---|---|---|---|
| Organic Sessions | 920 | 1,087 | +18.1% |
| Google Traffic | 783 | 946 | +20.8% |
| Referral Traffic | 42 | 63 | +50.0% |
More potential clients are now discovering Hartpence Law through search engines when researching accident and injury-related legal issues.
Audience Growth
| Audience Metric | Previous Period | Current Period | Growth |
|---|---|---|---|
| 28-Day Active Users | 4,620 | 8,940 | +93.5% |
| 7-Day Active Users | 2,562 | 3,387 | +32.2% |
| Total Users | 1,361 | 1,683 | +23.7% |
These numbers indicate growing brand awareness and a significantly larger audience engaging with the firm’s content.
Content That Attracts Prospective Clients
One of the biggest drivers of growth has been the firm’s educational content strategy.
Top-performing content included:
- Florida Dash Cam Laws Explained
- Florida Parking Lot Accident Guide
- Sore Throat After a Car Accident
- Does AAA Membership Cover Rental Cars After an Accident?
- Non-Collision Car Accidents
- Can Someone Sue You for a Minor Car Accident?
- Why Do Police Impound Cars After an Accident?
These resources help potential clients find answers while positioning Hartpence Law as a trusted authority in personal injury law.
The Most Important Result: Lead Generation
Website Inquiry Growth
650%
Increase in Website Inquiries
Growing from 2 inquiries to 15 inquiries in a single month.
| Metric | Previous Month | Current Month | Growth |
|---|---|---|---|
| Website Inquiries | 2 | 15 | +650% |
The redesigned website is not simply attracting more visitors—it is converting those visitors into meaningful conversations with prospective clients.
The Impact
Brand Transformation
- Complete brand refresh and modernization
- Updated visual identity and positioning
- Improved credibility and authority
- Consistent brand experience across digital channels
Website Transformation
- Fully redesigned website
- Improved mobile experience
- Better user experience and navigation
- Stronger conversion pathways
- Enhanced trust-building throughout the client journey
Marketing Growth
- 21% increase in website traffic
- 24% increase in total users
- 18% increase in organic search traffic
- 13% increase in page views
- 50% increase in referral traffic
- 94% increase in active audience engagement
Lead Generation Growth
- 650% increase in website inquiries
- 15 website-generated inquiries in a single month
- More opportunities for new client acquisition
Conclusion
Hartpence Law’s transformation demonstrates the power of aligning branding, web design, and SEO into a unified growth strategy.
What started as a rebranding and website redesign project evolved into a measurable business growth initiative—resulting in increased visibility, stronger authority, more website traffic, and a dramatic increase in prospective client inquiries.
For firms looking to modernize their image and generate more opportunities online, Hartpence Law serves as an example of what can happen when branding, design, and marketing work together toward a common goal.