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It’s Our Super Bowl Of Podcasting w/ Kyle Chank | Refreshing Edge Episode 31
In this episode, we talk to Megan’s super hot Super Bowl brother, Kyle Chank, about event planning during and post pandemic, economic reopening, and what is was like to plan three Super Bowls (!!!!). Plus, we talk about mindset, workload, and how Kyle won’t spend five dollars on a fan during the middle of summer.…
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Business Lessons From A Pandemic | Gather Round & Graze, A Conversation With Kaley Chank | Refreshing Edge Podcast 30
Everyone needs cheese in their life says, or at least that’s what Kaley from Gather Round & Graze says. We’re inclined to agree! Kaley talks about launching a food service business after being laid off from her event coordination job and outlines how she found success, what has been effective marketing, and how she’s formed…
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If You Don’t Market Yourself, Who Will? – LinkedIn Ads
Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? The first step is to know the difference between a business and personal profile. If you…
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Facebook and Instagram Ads- Which platform is best for your business?
Facebook and Instagram may have some overlapping features, but overall users interact with them each uniquely. Determining which platform to use for ads if you don’t have the budget for both could be tricky- but it all comes down to your target audience and end goals. According to Pew Research Center, Instagram is most popular…
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Creating An Experience, A Conversation With Travis Diskin Of Curiosities Vintage Mall – Refreshing Edge Podcast 29
In this episode, we talk about what it has been like to run a brick and mortar location during a global pandemic, how to create an experience for your customer, and how to use digital channels to drive sales in your physical store. We also talk connecting with your community, marketing obstacles, and Star Wars.…
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A Day In The Life – Refreshing Edge Podcast 28
We’re back talking about the our daily habits and routines for productivity and workflow. How do Megan’s responsibilities make her workflows different than Nicholas? Why do they record the podcast late at night? Have they even slept in the last 3 months? Also, we talk self care, our Refreshing Edge facebook group, and how to…
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5 Tips to Spring Clean Your Website
Spring Cleaning your website has never been so important! In this era of everything going virtual, it’s important that your website looks up to date so customers know you are still in business. Seriously! Below are 5 tips we suggest to keep your website looking fresh. Check Your Forms to Make Sure They’re Working. It…
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Spring Clean Your Business Marketing – Refreshing Edge Podcast 27
We’re back with a 5 week challenge to spring clean your business’ marketing efforts. Is what you’re doing still working? Is the public information available about you accurate? Where should you be spending your time? Also, we talk about why Polar is better that LaCroix, our Refreshing Edge facebook group, and why Nicholas drives Megan…
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Best Practices for Blogging
With the rise of social media and influencer culture, blogging has become very popular. If you’re looking to add blogging to your marketing efforts, read on for some best practices that may help you get started! When creating a blog it is best to begin with a catchy title, approximately 4-8 words depending on the…
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Keep The Relationship Going – Refreshing Edge Podcast 26
We are reflecting on what the year in marketing has looked like in a post-COVID environment. We talk about emerging trends, innovative technologies, and keeping your relationships going when we’re all experiencing social distance fatigue. Plus, we talk marketing tactics for your business and why we’re podcasting so late at night!
