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Facebook and Instagram Ads- Which platform is best for your business?
Facebook and Instagram may have some overlapping features, but overall users interact with them each uniquely. Determining which platform to use for ads if you don’t have the budget for both could be tricky- but it all comes down to your target audience and end goals. According to Pew Research Center, Instagram is most popular…
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Creating An Experience, A Conversation With Travis Diskin Of Curiosities Vintage Mall – Refreshing Edge Podcast 29
In this episode, we talk about what it has been like to run a brick and mortar location during a global pandemic, how to create an experience for your customer, and how to use digital channels to drive sales in your physical store. We also talk connecting with your community, marketing obstacles, and Star Wars.…
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A Day In The Life – Refreshing Edge Podcast 28
We’re back talking about the our daily habits and routines for productivity and workflow. How do Megan’s responsibilities make her workflows different than Nicholas? Why do they record the podcast late at night? Have they even slept in the last 3 months? Also, we talk self care, our Refreshing Edge facebook group, and how to…
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5 Tips to Spring Clean Your Website
Spring Cleaning your website has never been so important! In this era of everything going virtual, it’s important that your website looks up to date so customers know you are still in business. Seriously! Below are 5 tips we suggest to keep your website looking fresh. Check Your Forms to Make Sure They’re Working. It…
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Spring Clean Your Business Marketing – Refreshing Edge Podcast 27
We’re back with a 5 week challenge to spring clean your business’ marketing efforts. Is what you’re doing still working? Is the public information available about you accurate? Where should you be spending your time? Also, we talk about why Polar is better that LaCroix, our Refreshing Edge facebook group, and why Nicholas drives Megan…
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Best Practices for Blogging
With the rise of social media and influencer culture, blogging has become very popular. If you’re looking to add blogging to your marketing efforts, read on for some best practices that may help you get started! When creating a blog it is best to begin with a catchy title, approximately 4-8 words depending on the…
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Keep The Relationship Going – Refreshing Edge Podcast 26
We are reflecting on what the year in marketing has looked like in a post-COVID environment. We talk about emerging trends, innovative technologies, and keeping your relationships going when we’re all experiencing social distance fatigue. Plus, we talk marketing tactics for your business and why we’re podcasting so late at night!
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Business Systems and Organization with Carolyn Rowe – Refreshing Edge Podcast 25
We are back to talk business! This week, we’re talking with Carolyn Rowe from The Move Makers about her experience building a business, creating systems, and how she handled downtime during the pandemic. We also discuss her business growth, branding, and why you should hire a professional when you’re feeling overwhelmed with planning and organizing your move…
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Update Your Website and SEO Strategy
Are you seeing good amounts of traffic on your website but not seeing any leads or customers? It may be time for a Website and SEO Audit to figure out exactly why. An audit consists of our team assessing your website configuration and existing SEO for potential improvement. We thoroughly review everything from testing functionality…
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The Business Of Coffee in a Global Pandemic – Refreshing Edge Podcast 24
We are back from hiatus to talk to more interesting businesses! This week, we’re talking with Keri Elliott of Elliott + Murrey Coffee about her experience of opening a Cafe and Roastery in a Global Pandemic. We also discuss what hooked her into coffee roasting, what was attractive about the coffee business, and how to…