Project Overview

J and J CPAs came to us in need of a complete brand refresh. From a dated bland design to a contemporary feel that relates to their industry and target audience. Along with a new logo we redesigned their business cards and magazine advertising.

As a whole, we utilized the strong dark blue within their previous design and made it the primary color of their printed materials. Not wanting to alienate clients from the brand’s original identity, we updated the previous common serif typeface with a modern serif. The updated “J and J” feature J’s with more personality compared to the previous generic serif J’s.