Avenue F
Project Overview
We developed a unified brand identity for Avenue-F that reflects their supportive, steady approach to professional coaching, then extended that identity into thoughtful print materials and a clear, intuitive website. The refreshed visual system emphasizes clarity and trust, while the website’s structure highlights core services and gives visitors an easy path to understand the work, explore resources, and take the next step. The result is a cohesive digital and print presence that reinforces Avenue-F’s commitment to helping clients grow with confidence and direction.
Industry
Professional Coaching
Deliverables
Branding Identity
Web Design & Development
Links
Brand Identity Overview
Avenue-F’s brand identity draws inspiration from the idea of pathways, reflecting the guidance, direction, and clarity clients gain through her coaching practice. To bring that concept to life, we blended pathway-inspired visuals with the tactile, grounded feel of vintage street signs, creating a look that feels both directional and approachable.
Color
#114449
R17 G68 B73
#FAF0DC
R250 G240 B220
#54ACB1
R84 G172 B177
Web Design
Avenue-F website was designed to provide a clear, intuitive experience for visitors exploring coaching services and resources. Navigation was structured to make it easy to learn about offerings, access guidance, and take the next step with confidence. Using the brand’s calming blue/teal palette and pathway-inspired design elements, the site reflects Avenue-F’s mission of helping clients find direction while maintaining a steady, approachable, and supportive online presence.
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