Fear Free Dental wanted to increase awareness throughout the Portland metro area while attracting more prospective patients seeking a comfortable, patient-centered dental experience.
Like many dental practices, they faced a common challenge: How do you stay visible to potential patients before they actively begin searching for a new dentist?
To solve this, Edge One Media implemented a coordinated marketing strategy combining Connected TV advertising on Hulu and Disney+, Google Ads, search engine optimization (SEO), and website optimization. The result was a marketing ecosystem designed to create multiple touchpoints throughout the patient journey.
The Challenge
Fear Free Dental had built a strong reputation for delivering a more comfortable and compassionate dental experience, but they wanted to expand their visibility and reach more prospective patients throughout the Portland area.
The objective was straightforward:
- Increase local brand awareness
- Drive more qualified website traffic
- Capture high-intent searchers actively looking for dental services
- Support long-term patient growth through a multi-channel marketing strategy
The Strategy
Connected TV Advertising
To build awareness at the top of the funnel, Edge One Media launched a Connected TV campaign across Hulu and Disney+.
The campaign introduced Fear Free Dental to thousands of local households while reinforcing the practice’s comfort-first approach to dentistry.
Google Ads
While streaming television created awareness, Google Ads captured prospective patients actively searching for dental services.
The campaign focused on high-intent searches such as:
- Dental implants near me
- Dentist near me
- Fear Free Dental
- Raleigh Hills dental
This allowed Fear Free Dental to appear when prospective patients were actively looking for care.
SEO & Website Optimization
SEO and website improvements helped Fear Free Dental increase its visibility in Google search results while creating a better experience for prospective patients researching the practice online.
Connected TV Campaign Results
19,842
Ad Impressions
6,720
Households Reached
96.3%
Video Completion Rate
71
Attributed Website Visits
The campaign delivered exceptional engagement, with viewers watching nearly all of the Fear Free Dental advertisements to completion. This level of engagement significantly exceeded typical industry benchmarks and demonstrated strong creative performance.
Google Ads Performance
2,644
Impressions
92
Clicks
10.97
Conversions
11.93%
Conversion Rate
$81.86
Cost Per Conversion
The Google Ads campaign successfully captured high-intent local search traffic and generated measurable patient inquiries while maintaining an efficient cost per conversion.
Website Growth Year Over Year
Comparing April–May 2026 to the same period in 2025, Fear Free Dental experienced substantial growth across every major website metric.
| Metric | 2025 | 2026 | Growth |
|---|---|---|---|
| Sessions | 482 | 877 | +81.9% |
| New Users | 327 | 721 | +120.5% |
| Total Users | 343 | 740 | +115.7% |
| Page Views | 969 | 1,520 | +56.9% |
Website traffic nearly doubled while the number of new users more than doubled year-over-year, significantly expanding the practice’s online visibility.
Organic Search Growth
SEO efforts continued to strengthen Fear Free Dental’s visibility in Google search results.
- Organic Traffic: +19.3%
- Google Traffic: +34.8%
- Engaged Organic Sessions: +8.1%
This growth indicates that more prospective patients are discovering Fear Free Dental through organic search and engaging with the website.
Increased Brand Recognition
One of the strongest indicators of campaign success was the increase in direct website traffic.
153%
Increase in Direct Website Traffic
Direct traffic growth suggests that more prospective patients are actively seeking out Fear Free Dental by name after being exposed to the practice through advertising and search channels.
The Connected TV campaign independently reported a 23% increase in direct traffic, further supporting the impact of the awareness campaign.
What Prospective Patients Were Looking At
The most-viewed pages on the website included:
- Contact Information
- Meet Dr. Little
- Meet the Team
- Membership Plan Information
- New Patient Information
- Financial Information
These pages are commonly viewed by patients evaluating a new dental provider, indicating that the traffic being generated was highly relevant.
Why It Worked
Rather than relying on a single marketing channel, Fear Free Dental implemented a coordinated strategy that supported the entire patient journey.
Awareness
Streaming television advertising on Hulu and Disney+ introduced the brand to thousands of local households.
Consideration
SEO and local search visibility ensured prospective patients could easily find the practice while researching options.
Intent
Google Ads captured high-intent searches from people actively looking for dental services.
Action
A professionally designed website provided the information and confidence patients needed to take the next step.
Results At A Glance
Connected TV
- 19,842 impressions
- 6,720 households reached
- 96.3% completion rate
- 71 attributed website visits
Google Ads
- 2,644 impressions
- 92 clicks
- 10.97 conversions
- 11.93% conversion rate
- $81.86 cost per conversion
Website Growth
- 81.9% increase in sessions
- 120.5% increase in new users
- 115.7% increase in total users
- 56.9% increase in page views
Looking Ahead
Fear Free Dental continues to build momentum through an integrated marketing strategy that combines awareness, search visibility, and patient engagement.
By connecting streaming television advertising, Google Ads, SEO, and website optimization, the practice has created a sustainable foundation for continued growth and increased patient acquisition.
Ready to grow your practice with a coordinated marketing strategy?
Contact Edge One Media to learn how we help healthcare organizations connect with more patients and achieve measurable results.