The social media boom in the past decade still has made many clamoring to find which platform is best to promote their business on. The largest platforms are Facebook, Instagram, Pinterest, LinkedIn, and Twitter - respectively (if you want to view specific statistics click here). For current business owners, maybe certain platforms aren’t the best for reaching your target demographic. Facebook is still the most popular social media platform, especially for promoting your business, but have changed how your business’s posts function.
Facebook has altered the amount of posts reaching your followers. Before, all of your posts would show up in someone’s news feed and now Facebook filters/limits posts that are considered too promotional. To make sure that all of your posts are being seen, you have to pay to “boost” your posts now.
In recent years, Email Marketing has made a comeback and is alternative many businesses are turning to once again. Since your followers may not be seeing everything you are offering, services such as MailChimp and Constant Contact allow you to reach up to thousands of people who have signed up for your Newsletter. Newsletters are a fantastic way to consistently keep in contact with those who are interested in what you have to offer whether you have a promotion or giveaway, hosting an event, or even when you just want to say thanks to your loyal customers.
If you are interested in a Email Marketing Plan, with a custom built Newsletter and a content plan please give us a call at 503-567-7343 or use our Project Planner here.