When most of us are looking at a new or local business, we typically check reviews to see whether or not it is a good business. If we are reading individual reviews or just looking at the average stars it receives, reviews still prove vital to a business.
Online reviews are trusted so much in fact it is equal to a personal recommendation from a friend. An issue of fake reviews has been more prevalent but for the most part, it has not been a big enough problem to worry about.
Help enable your customers to leave reviews! Make sure your website has working review site icons/buttons and your service is so great they just can't help but leave a review!