Social media has been one of the larger, more important ways to market your business in recent years with that direction only growing in 2017.
You want your business to be active online to gain more eyes. You have to ask yourself - How often do you post? Where are you spending that time? Are you utilizing all of the features you should be on these platforms.
A trending recent feature added to social platforms is live streaming. Whether its Facebook Live, Twitter Live, LinkedIn Pulse, or YouTube, live streaming is a great way to engage your customers and let them know what you are up to.